The Best ofIntima & Swim Edit
AMANDA CERNY The New Face of Guess Activewear
02 February 2018
Social media star, Youtube sensation and fitness enthusiast: Amanda Cerny is the new face of the Guess SS18 Activewear Collection
This capsule includes a selection of sports bras, bottoms, tops, bodysuits and jackets in bold, vibrant colors. " I am so honored to be the new face of GUESS’s Spring 2018 Activewear collection,” says Amanda. “Never in my wildest dreams did I think I’d be given the opportunity to merge together my passion for both fitness and fashion. All of the pieces in this collection are made to make the GUESS Girl feel confident, sexy and comfortable "
Amanda
Cerny rose to fame through her comedic sketches dating back to Vine
where she garnered over 4.6 million subscribers. Since then, her social
media influence has skyrocketed, reaching over 17.4 million Instagram
followers and 1.8 million YouTube subscribers. With such an influential
social media platform, Amanda has now branched into modeling and acting,
appearing in numerous fashion magazines and TV segments nationwide.
Given her fitness professionalism and massive fan base, she is able to
use her social media channels to inspire others with workout tips,
techniques and fitness videos.
“Social media has become such an
important platform for me within the past couple years – it is now where
I discover most talent,” says Paul Marciano, GUESS Founder and Chief
Creative Officer. “I found Amanda two years ago, as a fan, through her
Instagram page and was immediately drawn to her striking beauty and
charismatic personality. It is a proud moment to welcome Amanda, a
woman with so much talent, passion and confidence into the GUESS
family.”
- All About Amanda -
With
more than 35 million followers across youtube, Facebook and Instagram,
earning the spot as one of the top five most viewed Instagram story
accounts in the world, and growing 1.3 Million new followers a month on
Instagram alone, Amanda has become a top female influencer and
celebrity. Not only is Amanda an actress in traditional media with past
partnerships including Millennial Films, lakeshore, Paramount,
Universal, Comedy Central and NBC, but she has also directed, written
and produced more than 3,000 comedic skits and music videos featuring
actors, top chart musicians, and the most influential personalities
online gathering millions of views per video. Amanda has also expanded
her exposure as a model, fitness guru and philanthropist with previous
and ongoing relief efforts in Haiti and Puerto Rico. Amanda is also an
entrepreneur and a founder of a new video on demand service called ZEUS
which will be released in 2018. Amanda has partnered with brands such as
Nike, Beats by Dre, Marc Jacobs, Ubisoft, universal and now Guess as
their Spring 2018 campaign model.
Copyright 2024. All right reserved - Terms