Memories from NYC

05 March 2022

With Curve at the Javits Center and Evolution Concept Show at Home Studios, in person lingerie trade shows were back in business this February and it must be said that “business as usual” has never tasted so sweet!

The appointment was double for lingerie brands and buyers in New York this past weekend end. The Best of Intima was more than eager to ensure its presence at both events, with its customary booth at Curve and a welcoming Coffee Lounge at the luxury Evolution show. Brands and buyers could catch up, relax, network and talk business.

Stores revealed to us their plans for new openings and, as well as their collections, brands shared how strategies have evolved over these two years. As we wait for official attendance figures to be released by the shows we cannot help exclaiming “It’s so good to be back!”