100 Dessus Dessous, France

Rose Marie-Streff, founder of 100 Dessus Dessous, has been sharing her passion and expertise with customers since 2009, winning their trust through expert advice. In an unexpected turn of fate she was able to give life to her dream when she was made redundant. Inspired by her sister, who owned a lingerie boutique in Toulouse, and fuelled by a love for beautiful fabrics and lingerie, Rose-Marie began a new chapter by opening her own multi-brand store. Initially grappling with a new profession was no bed of roses, but  thanks to her perseverance with time the investment paid off: "You can't improvise a business, especially when it comes to lingerie, which requires a lot of patience, people skills, listening and tenacity". 
With time her boutique has become the go-to place for lingerie lovers in Tours’s charming historic center and has been recognized for the excellent service it provides by garnering a loyal following. Located on a street lined with exquisite stores,  beyond its elegant slate gray facade shoppers step into a cosy chic atmosphere embellished by large baroque-style mirrors and glass chandeliers, where they can browse to their heart’s delight. The lighting has been carefully studied to highlight the collections neatly presented on shiny hanging rails and customized furniture pieces, while all the time conveying a feeling of warmth and intimacy.