The brand continues its retail expansion aimed at trendy seaside destinations - for 2018 the focus is on Riviera Romagnola with two exceptional locations.

Although online shopping is quite popular among Chinese consumers, especially the younger generation, the Aurora Alba team believes that lingerie is a special category that is much better suited to a more traditional approach.

Launched in 1988 by two brothers, Claudio and Adolfo Bobrow, Puket has been winning the hearts – and feet! – of Brazilians for almost 30 years now.

Just minutes away from the Moulin Rouge, Paris’ sensual Pigalle district had a new addition in November 2016. Much more than just a simple boutique, Les Rituelles has succeeded in creating a cultural space.

Bringing their long but important and rather splendid metamorphosis to and end, last September, Paris’ famous Bon Marché Rive Gauche unveiled its completely reinvented lingerie space.

Present for the last ten years in the Brazilian market, the brand Lua Luá has forged their success thanks to their creative offer of sleepwear and loungewear for the whole family! In November 2014, Michele and Daniela, the two sisters behind the brand, unveiled their first concept Lua Luá boutique. The store was designed by architect Tamara Gevaerd Gomides in the heart of the Balneário Camboriù shopping complex in Santa Catarina.

In 2011, Patrycja Lewicka and Joanna Grunt opened their first “boutique-atelier” dedicated to bra fitting in Rome. In 2017, the concept came to Italy’s fashion capital, Milan!