30 individual challenges invented to encourage women to have new experiences, to be more self-assured, and to live life without limits: this is the new audacious initiative launched by the brand Elomi.

This year’s jury is made up of a mix of 23 prestigious brands from North America and across the world, as well as two brands who will present extra category prizes.

This feminine enclave in eastern Canada offers an empowering approach to bra fitting for all women. 

The elegant and interactive BLUE Lounge presented a plethora of beach, swim and resortwear options, bringing together the interests of high-level swimwear and ready-to-wear professionals during Milan Fashion Week.

"The Best of Intima Awards is an important event in the lingerie industry that enables us to celebrate and honor the independent retailers and small specialty stores that support our business. These retailers are not only passionate about our product and our brands, but they have also been vital in spreading our fit message"

The media event included the unveiling of the Elomi Portrait Project, a bra-fitting experience and a panel discussion