After the opening of the mono-brand franchise store Opium, Julia Serdyuk decided to embark on a new project. Welcome Sweetsss, a completely new concept store where the entire range and atmosphere is shaped by a unique idea

When it came to naming her boutique, owner, Darcy Pentel was inspired by ancient Greek mythology’s beautiful and alluring Sirens who distracted sailors with their enchanting songs.

In the next edition of the magazine, we have an exclusive article about Chantilly Lace – the store where everybody knows your name. To follow up, The Best of Intima Edit brings you our full interview with store owner, Larisa Olson.

In Paris, two steps from the famous Place Vendôme, the first mono-brand Vanity Fair lingerie, and swim boutique opened on September 2nd, 2017. To create this new space, Joëlle Pellegrin, President of the Vanity Fair Brands Europe group, called upon renowned architect Didier Lefort.

Hanro of Switzerland has just opened their second U.S. location in the heart of Beverly Hills, California in December, 2017.

The Chantelle Group has chosen Milan to launch their new multi-brand store concept. The first CL-Chantelle Lingerie "studio" opened last week in the city's newest shopping district.

In 2017 the iconic Italian boutique moved to a new location, a short distance down the same historic street where it thrived for the last 57 years.